LJS regularly sponsors and conducts studies on topics of interest to us and to our clients. You can read some of our most recent work below, or choose from the list of topics to the right. If there’s a topic of interest to you or your business, please submit a question.
Social Media Buzz Sinks Tropicana "Squeeze" | April 2009
In early January 2009, Tropicana Products, Inc. replaced its traditional packaging for its line of Pure Premium Orange Juice with a new "Squeeze" packaging. | |
Exploring The Impact of Consumer Generated Media on Purchase Decisions and Behavior | March 2009
Given the increase in use of Consumer Generated Media (CGM) in the past years and the influx of discussion forums, blogs and social network sites to the Internet, an initial exploratory research project was initiated by LJS to measure and understand consumer attitudes, behaviors and use of CGM when making purchase decisions.
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Screens | August 2008
A study just completed by Leo J. Shapiro & Associates, finds that 47% of adult Americans are watching less television than a year ago, and 21% more. Just the reverse is true of time being spent with computer screens; 49% say they are spending more time on computer screens than a year ago, and 22% less. | |
Striking Breakout In GIS/GPS Consumer Market | November 2007
GPS-enabled navigation devices benefit from “high-tech Rosetta Stone” technology as they leapfrog past early adopter growth and surge almost directly into widespread, mainstream usage. | |
The New Migration - Virtual Environment Provides Hope | July 2007
How does one bring about social change?
Is it by protesting, lobbying, marching, or something else? In many cases, the best way to create change in any environment is by leaving it. Much like the mass migration of the Swedes in the early nineteenth century, only when mass groups of people migrate away from negative situations does the situation itself improve.
So, where are the disgruntled people of the modern world heading? | |
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