Take a Closer Look
at the Big Picture.

LJS Strategic Research (Leo J. Shapiro & Associates) has over 50 years of experience at the forefront of conducting behavior and
opinion research.

We love the big questions, but even the little questions often have big implications.

We don't just give you the answers, we help you understand how to use them to develop and grow your business.

FROM THE HEART OF THE COUNTRY, WE SPAN THE GLOBE

LJS was founded in 1955, in the heart of Midwestern America: Chicago. We've been here ever since, growing and gaining a deeper understanding of the research process. Many of our oldest clients are Chicago-based companies, and we have strong ties to the community through partnerships with local organizations and the leading national business schools in the Chicago area. Through this strong base in our home city, we have planted the roots that have allowed us to grow into a firm that conducts research across the globe.

Global research is not just getting on a plane and flying to another country. Building or analyzing an existing integrated global marketing strategy takes the ability to see "the big picture" that emerges from disparate regional learnings.

Our moderators and analysts are experienced world travelers who understand the subtleties and nuances of cultural differences that make global market research such a challenge. We choose partner facilities with the best recruiting and translation services, so our clients have faith that the insights we mine from research four thousand miles away are as strategically sound as if we'd learned them in our own facility.

Through our partnership with Alaris Consulting, we have a foundation in Shanghai that gives us deep reach into China, and the ability to help our clients navigate the changes brought on by the emergence of China's maturing market space. We've also paired with major multinationals to help them see the new playing field in India clearly, and brought emergent market insights to light that have reshaped global strategies. The world is getting bigger and smaller at the same time, and our experts keep careful watch on where consumer and business to business trends are pointing.

No matter where in the world your business is leading to, LJS Strategic Research can go there with you.