Kashi

People tell us they eat “comfort” foods such as chocolate and ice cream to break a bad mood. But a consumer survey by LJS Food Research Institute shows that the relationship between mood and food extends even farther -- to breakfast cereals.

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Lost Ingredient to Restaurant Success

GIVE THEM BACK THEIR GUSTO! Americans have a love/hate relationship with food. They love to eat, but hate the consequences of overeating.

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Secret Ingredient to Restaurant Success

A recent LJS Food Research Institute’s national consumer survey suggests that “unbundling” – paring away unwanted ambience and service, but not skimping on food quality – is a recipe for restaurant success.

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Public Opinion about Clinical Trials

The advancement of medicine depends on clinical trials to test the efficacy of new drugs and treatments. Billions of dollars are spent on clinical trials each year, and a sizeable proportion of those dollars is spent on finding persons who are eligible to participate in them. These efforts have their flaws, however. A recent survey by Leo Shapiro & Associates, a Chicago-based health-care research firm, indicates that the pool of willing candidates for clinical trials is potentially much larger than the current pool of candidates. The study also suggests that reaching this untapped population more effectively could save drug companies both time and money in the expensive clinical-trail portion of the drug and treatment development process.

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