LJS regularly sponsors and conducts studies on topics of interest to us and to our clients. You can read some of our most recent work below, or choose from the list of topics to the right. If there’s a topic of interest to you or your business, please submit a question.
New Rules for Retail Trading Areas | January 2010
LJS found that even today, when gas prices are much lower than they were a year ago, 42% of shoppers who drive calculate the cost of gas before setting out for a store or shopping mall. | |
From Great Depression to Digital Recession | July 2009
From Great Depression to Digital Recession: Much of the discussion about the current recession focuses on the short-term: when will it end. For marketers and business strategists with a time horizon beyond the next few quarters, the more pressing issues are... | |
Consumers More Tempted to Spend | April 2009
Some cracks are appearing in consumer resolve to resist spending... | |
Social Media Buzz Sinks Tropicana "Squeeze" | April 2009
In early January 2009, Tropicana Products, Inc. replaced its traditional packaging for its line of Pure Premium Orange Juice with a new "Squeeze" packaging. | |
Exploring The Impact of Consumer Generated Media on Purchase Decisions and Behavior | March 2009
Given the increase in use of Consumer Generated Media (CGM) in the past years and the influx of discussion forums, blogs and social network sites to the Internet, an initial exploratory research project was initiated by LJS to measure and understand consumer attitudes, behaviors and use of CGM when making purchase decisions.
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