The LJS National Poll has been tracking consumer trends and attitudes every month since January 1971. At its core, the National Poll is based on a nationally projectable, probability sample of 1,000 U.S. consumers each month. Our proprietary hybrid methodology integrates data from 450 telephone interviews and 550 online survey respondents. The online portion provides coverage of consumers who are unreachable by telephone surveys. Consumers not reachable by conventional telephone survey methods include the growing portion who no longer have or rarely use a landline telephone. The telephone survey complements the online survey by providing probability sampling and coverage of consumers who are not reachable through online survey methods. A portion of the telephone interviews are conducted in Spanish to increase coverage of those Hispanics who are relatively unacculturated. This hybrid methodology has been in effect since February 2009. Previously, LJS National Poll data came from 450 telephone interviews per month (without online data collection).

“How the Consumer Feels”, the monthly National Poll report of key findings is published on our website the third week every month Click the “View” link to the right for our latest report. Custom data tabulations, custom analysis, and custom add-on questions are available for a fee.

For more information, contact Ken Rice at kenr@ljs.com or 312-321-8137.

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