How Smart Phones are Helping Create a New Generation of “Smart Shoppers”
Most smart phone owners now using mobile internet to aid shopping at bricks & mortar retailers: One in ten using phones to price check at point of sale.
Underscoring soaring consumer interest in use of internet and social media to aid in shopping, a new national survey by Leo J. Shapiro and Associates (LJS) found that two-thirds of owners use their smart phone to aid in their shopping, and over a third do so while actually inside traditional retail stores. While at the point of sale for an item, one in ten smart phone owners report doing price checks before they buy.
Meeting NIMBY
Not in my backyard (NIMBY) groups can lead to harrowing experiences for some companies. Proper preparation is vital in order to reach agreements.
Rahm Emanuel: The First 100 Days
After 100 Days, Residents Signal Approval of Emanuel’s Policies but Have Yet to See Much Improvement to Core City Services
After his first 100 days in office, more than half of Chicago residents (52%) report that they are either extremely or somewhat satisfied with Rahm Emanuel’s performance as Mayor, according to a recent public opinion study conducted by LJS Strategic Research, a Chicago-based market research firm. Residents generally approve of the new Mayor’s policy initiatives, but have yet to see any direct impact on core City services.
Find First-Tier Consumers in Hundreds of Cities in China
Rising disposable income levels across China's second- and third-tier cities mean more opportunities for purveyors of branded goods.
First-tier or second-tier city? Many foreign analysts and strategists fall into the standard practice of categorizing cities in China to determine which markets to enter or how to expand beyond the traditional entry points, such as Beijing or Shanghai. A far more effective approach is to target the "first-tier consumer"—a consumer defined more by spending behavior, income, and lifestyle than by home geography.
Online Surveys in IP Cases
On March 28, 2011, LJS Legal Research Director Sara Parikh presented at the 2011 Intellectual Property Law Spring Seminar.
This white paper focuses on the correct use of Online Surveys in IP Cases, with information on proper phone, in-person and online survey methodology, and concludes with a checklist for designing and conducting IP litigation surveys.
Sponsored by the Intellectual Property Law Section of the State Bar of Michigan, in cooperation with the Institute of Continuing Legal Education