Matthew Smith is the President of LJS and has played a vital role in the firm’s success since joining the company in 1977.
Matthew is a specialist in brand development, product positioning and communications research. He led the refinement and expansion of the company’s data collection and qualitative research division and was instrumental in developing the AmeriTest® diagnostic system for advertising and marketing communications. Possessing extensive experience conducting global research, he also leads our international research teams.
Matthew has a B.A. in the History of Art and Architecture from the University of Illinois at Chicago.