LJS has developed considerable expertise in a number of areas. Click on the link below for more information:

• Animal Health and Pet Products
• Social Media Research
• Retail Research and Consulting Services
• Consumer Goods and Services
• Healthcare and Pharmaceutical
• Restaurant and Food Service
• Technology and E-Commerce
• Private Equity and Due Diligence
• Financial and Business Consulting
• Evidentiary Research
• Jury Research
• International and Cross Cultural
• Public, Social and Philanthropic
• Trend and Public Opinion Research

At LJS, we identify opportunities and solutions to create sustainable market advantages for restaurants and food companies by:

• Measuring consumers’ attitudes, awareness, usage and preferences
• Defining market structure and consumer segments
• New product/menu development and ideation sessions
• Site location analysis and identifying new market opportunities

Our approach includes:

• Brand strategy research
• Product concept testing
• Advertising testing
• Positioning research
• Product taste testing 

This experience has changed the face of food service by integrating consumer preferences and beliefs into the development of innovative food offerings.

This includes the role of  “the Grazing Society” around the consumer need to acquire ready to eat foods away from home,  as well as trends in the role of  private industry and government  to deliver livestock, agricultural, and food products in an age of  global sourcing, genetic engineering, and increasing demand for “natural” and organic perishables.

Carol Tobler
Phone: 312.321.8130
Email:  carolt@ljs.com