LJS has developed considerable expertise in a number of areas. Click on the link below for more information:
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Consumer Goods and ServicesOur experience in consumer packaged goods is vast and deep...from the introduction of disposable diapers to private label brands to global products and services. With our long history in retail consulting, we have touched upon all major CPG categories. Discovering the right information is not as easy as it appears...consumers are not always conscious of their preferences and motivations. Listening is key. That's why we utilize ethnography, observation and qualitative tools to uncover the underlying reasons for consumer choices, buying habits and brand loyalty as well as quantitative measurement to size and segment the potential market. By understanding consumers' needs and how these needs interact with the retail environment, we help our clients develop and/or revive products and services that capitalize on what the consumer wants...and what it takes to keep them coming back. Arturo Angel Matthew Smith |
