In order to answer our clients’ questions, we draw upon the full complement of qualitative and quantitative methodologies — from focus groups and ethnographic research to telephone interviews and online studies — and everything in between. Many of our research projects involve multiple methods and innovative approaches. Over the years we have advanced a number of research methods commonly used today, including telefocus groups, team shops, interactive voice response and in-store observations.
LJS employs about 100 research professionals and staff members at our central office representing decades of experience in research approaches, design and execution. LJS has a network of established research partners around the country, and around the world, that we work with regularly to gather information, including a partner in China with research facilities based in Shanghai. |