Storefronts: From Brick & Mortar to the Cloud
With a long history of guiding innovation in the retail space, SHAPIRO has unique insights into the competitive marketplace. We identify opportunities and solutions that create sustainable market advantages for retailers by offering actionable insight into the minds of consumers. With our deep ties in retail, SHAPIRO has been intimately involved in the emergence of the major retail developments of the past 50 years, including the supermarket and combination drug-food store concept, and the development of the large box specialty format, including initial stage launch and ongoing research for Staples, Toys R Us, Sports Authority and PetSmart.
More recently we have assisted in the growth and adaptation of leading e-commerce and brick and mortar stores, including Toys R Us, Ameritrade and Sam’s Club.
We have also developed proprietary analytic tools unique to the retail and CPG marketplace, in order to better measure performance relative to the competitive set that exists in the mind of the consumer.
For example, the SHAPIRO Natural Share Model™ is the share a chain “earns” by virtue of its store coverage and reputation relative to competition. The SHAPIRO Natural Share Model™ not only provides a current view of a retailer’s performance but can also be used to predict the impact of financial investment in facilities, products or services, to maximize ROI while maintaining the retailer’s culture and unique position in its marketplace.
To find out more about our retail experience, contact us today.