Innovative Food Insights Leading to Innovative Offerings
We identify opportunities and solutions to create sustainable market advantages for restaurants and food service companies by:
- Measuring consumers’ attitudes, awareness, usage and preferences
- Defining market structure and consumer segments
- New product/menu development and ideation sessions
- Site location analysis and identifying new market opportunities
SHAPIRO has changed the face of food service by integrating consumer preferences and beliefs into the development of innovative food offerings. We achieve these insights through:
- Brand strategy research
- Product concept testing
- Advertising and communications testing
- Positioning research
- Product taste testing
An extensive research history in the food industry continues to produce actionable insights. We were first to identify “the Grazing Society,” as consumers acquire ready-to-eat foods away from home, and are at the forefront of trends in the role of private industry and government to deliver livestock, agricultural, and food products in an age of global sourcing, genetic engineering, and increasing demand for “natural” and organic perishables.
Building cross-workgroup teams allows us to bring novel methods to the table, including our Natural Share Model™ which can help grocery chains position new stores to take maximum advantage of a market without oversaturating or becoming vulnerable to better-placed competition.
Contact our Grocery and Food Service specialists today to learn more.