Everyone who works at LJS is, first and foremost, a researcher. Our executives like to dig into a research project just like the rest of us. They work closely with all our staff—whether their tenure is 30 years or 30 days. And they are in it for the long haul. Phil, Matthew, and Owen each began with LJS over 20 years ago, beginning as entry-level researchers who honed their craft under the watchful tutelage of the company founders. When George and Leo were ready to pass the baton, they left the company in good hands. |
Matthew SmithMatthew Smith began his market research career at LJS in 1977 as a market research interviewer, where he walked the neighborhoods conducting old-fashioned door to door research and street interviews. His on-the-ground training taught him about the unique problems and opportunities associated with data collection and made him the natural choice to launch the data collection division of LJS which conducts focus groups and ethnographic research, mall intercept studies, telephone surveys, and online studies. Over the years, he has designed and managed hundreds of research projects and has developed specialized expertise in brand development and product positioning. Matthew is a pioneer in communications research and was instrumental in developing the AmeriTest® diagnostic system for advertising and marketing communications. Matthew also leads our international research teams in which he has extensive experience conducting global research. Matthew holds a B.A. in the History of Architecture and Art from the University of Illinois. Phone: 312.321.8121 |
