Take a Closer Look
at the Big Picture.

LJS Strategic Research (Leo J. Shapiro & Associates) has over 50 years of experience at the forefront of conducting behavior and
opinion research.

We love the big questions, but even the little questions often have big implications.

We don't just give you the answers, we help you understand how to use them to develop and grow your business.

Theory and Method Working in Harmony

Our research professionals have experience in the social and behavioral sciences to ensure that our research deliverables are not only directional and actionable, but also verifiable and statistically sound. Whether qualitative or quantitative, we believe in drawing representative samples, replication, validity, and transparency.

Many of our research projects involve multiple methods and innovative approaches. We draw upon the full complement of standard qualitative and quantitative methodologies, including but not limited to:

  • Focus Groups
  • IDIs
  • Ethnography
  • Team-shop
  • Telephone Surveys
  • Online Studies
  • Mall and Street Intercepts
  • Mobile Surveys

Some of our specialized techniques include:

  • Guided Deliberations
  • Virtual Interviewing
  • Patient Typing
  • Iconometrics Communications Testing
  • Social Media Research

To find out more about how our research capabilities can help answer your business questions, contact us today.