Tracking Current Trends in Consumer Goods and Services
Our history in consumer packaged goods research is vast and deep. We helped introduce disposable diapers to market and were a guiding partner to the first large private label brands. Our research shaped the creation of some of the first and most well-known “big box” stores, and we have shepherded fledgling brands from ideation through launch into global market success.
With our long experience in CPG and retail consulting, we have touched upon all major CPG categories. Discovering the right information is not as easy as it appears, as consumers are not always conscious of their preferences and motivations. Listening and watching is key. That's why we utilize ethnography, observation and qualitative tools to uncover the underlying reasons for consumer choices, buying habits and brand loyalty, as well as quantitative measurement to size and segment the potential market.
By understanding consumers' needs and underlying interaction with the CPG environment, we help our clients develop and refresh products and services that capitalize on what the consumer wants, and discover what it takes to keep them coming back.
Contact our CPG experts to learn more about how we can deliver results for you.
Art Angel
Phone: 312.321.8156
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