Consumers Open Wallets...A Little

Cautious consumers cut themselves some slack on smaller-ticket items, despite their gloomy view of the economy.

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From Great Depression to Digital Recession

From Great Depression to Digital Recession: Much of the discussion about the current recession focuses on the short-term: when will it end. For marketers and business strategists with a time horizon...

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New Rules for Retail Trading Areas

LJS found that even today, when gas prices are much lower than they were a year ago, 42% of shoppers who drive calculate the cost of gas before setting out for a store or shopping mall.

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